Case study · Our own studio · nolir.hr is live

Sew your own soft toy.

Nolir is a small sewing studio in Zagreb. You sit at a table with coffee or wine and go home with a toy you sewed yourself. I co-founded it, and I designed, built and run its website, which also takes the bookings.

Role: Co-founder, design, build
Studio: Nolir, Zagreb
Workshops: 4, in Croatian
Live: Since October 2026

Nolir home page: the headline Sew your own soft toy, and the workshops as cards with their price, next date and the toys you can sew

01 · The evening

Sit down, get up with something of your own.

Before it sells anything, the site shows the evening: what waits on the table, the four steps, and the toy you take home. The look is made of sewn labels and stitched lines, and the toys are cut-outs that hang and swing.

When you sit down, pattern, fabric and scissors on the table; when you get up, a finished toy mouse. Below, four steps from coffee to taking the toy home

02 · Booking

A seat, booked in one card.

Pick the workshop, the date and the toys. Everyone at the table sews their own, so you add one toy per person. Nothing is paid up front: I confirm the seat by email, with a calendar invite, and only then send the payment details.

The booking card: workshop, date, a counter for each toy, name and email, a gift voucher field and the Book my seat button

Nolir on a phone: the headline and the first workshop card with its toys — The workshops first

The evening on a phone: what is on the table and the four steps — What the evening is

The booking card on a phone: workshop, date and a counter for each toy — Booking with a thumb

03 · Special occasions

A whole table, or a seat as a gift.

Birthdays and hen nights book the whole table for five to eight people. A gift voucher buys a seat, and whoever gets it picks the date.

Two cards: The whole table for you, with a photo of the studio shelf, and A workshop as a gift, with a gift voucher

04 · The pitch

Not painting. Sewing, with wine.

Everyone knows paint-and-wine nights, so the site says it in one line: the same evening, but you sew. No sewing machine and no experience needed.

Screens of nolir.hr, November 2026. The site is in Croatian. Behind it runs a small back office for bookings and invoices, not shown here because it holds customers’ details.

Let’s build the whole thing.

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